During the past six weeks, we have seen our traffic increase as people spent more time at home and reached out to their virtual communities for support. At UKClimbing and Rockfax we have been proud to have played a small part in facilitating this community spirit with our informative news, inspiring articles and quizzes.
However, the lockdown has affected everyone hugely and the outdoor industry is no exception. Shops are closed and this means that the chain of supply, manufacture and design of outdoor equipment is on hold too. We rely on advertising from the outdoor industry to keep the sites running. With the freeze of the outdoor industry comes a freeze in the income which supports UKClimbing and a huge drop in book sales for Rockfax. As such we’re in the strange situation that whilst our traffic has increased, our main source of income has decreased.
To help overcome this we are creating a combined offering from UKC and Rockfax to ask for your help by creating a UKC SupporterPlus scheme. This scheme enables you to support your favourite climbing website and receive some excellent benefits in return, namely access to the Rockfax App, discounts on Rockfax guidebooks and the UKC Supporter Badge.
If you choose to take out the UKC SupporterPlus option then you will receive a 1-year subscription to the Rockfax App. The Rockfax App contains the entire Rockfax catalogue and guidebook information from third-party publishers. It covers over 900 crags and 60,000 routes and can be connected to your UKC account to record climbs and update your UKC Logbook. It is available on iOS and Android devices. More on the Rockfax App here.
In addition as a SupporterPlus, you will receive 30% off all guidebooks ordered direct from the Rockfax online shop. This includes exclusive pre-orders for new guidebooks before they are published including the new Peak Limestone guidebook which is going on pre-order from today.
While the UKC Supporter scheme has come from a time of need in the face of a crisis, we are committed to providing the kind of websites that we as climbers would love to visit. We want to inspire you with the most up-to-date news, an amazing app, beautifully produced guidebooks, diverse and interesting articles, comprehensive gear reviews, breathtaking photographs and a vast and useful logbook system. This is not something new, it is what we’ve always done and will continue to do. When this crisis is eventually over we intend to continue the UKC Supporter scheme in order to support the growth of the sites so that we can continue to offer you the kind of content you want to see.
UKClimbing and Rockfax are more than just websites – they are communities. As with any community, we’re built upon a reciprocal exchange: we provide you with excellent websites, in return you give us your input through the forums, logbooks, and by simply visiting the sites, to make them what they are today. We are trying our hardest to ensure that this community can continue to exist in its current form, and we would love you to help us if you are able.
The UKC and Rockfax Team